It encouraged employees to “Be less oppressive, be less arrogant, be less certain, be less defensive, be less ignorant, be more humble, listen, believe, break with apathy, break with white solidarity”, in order to “be less white”.
Yet Trump supporters are not impressed with the corporation’s training and are mockingly calling the brand ‘Woka-Cola’.
@whois_John_Galt @RonColeman @ScoutMotto I was bored, and it's funny. https://t.co/K9GyjLfyqi
Thomas Hern said: “I don’t know how to be ‘less white’ but I do know how to drink less coke.”
The American alt-right political activist Jack Posobiec also tweeted: “Coke’s popularity was because of their Americana marketing. This effect has been examined in many studies, which also show Pepsi doing better in taste tests. But now Coke just threw 100 years of marketing out the window.”
Coke's popularity was because of their Americana marketing. This effect has been examined in many studies, which al… https://t.co/N0wWaNmOvA
Conservative activist Melissa Tate said: “What Coke & other organizations are doing should be rejected by all of society. Critical Race Theory is a Marxist ideology designed to create permanent racial division & Balkanization to conquer America from within.”
Another Twitter user, declaring himself ‘Proudly White/Afrikaans’, said: “Remember it is not just Coke, it is everything made my Coca-Cola. #BoycottCocaCola”
I'm never going to try to be 'less white'. I am who I am, what God made me. Deal with it.
It's just another kin… https://t.co/tGtL1IQtoJ