We asked some ad agencies to mock up general election posters
The Independent asked five advertising agencies to imagine what the political parties' election poster campaigns will look like come May.
With appraisals from John Rentoul.
Conservatives
John Rentoul's verdict:
Direct, simple... does the job.
Source: Big Al's Creative Emporium
Labour
John Rentoul's verdict:
I fear it’s effective.
Source: Droga5 Europe
Liberal Democrats
John Rentoul's verdict:
A clever counter-punch.
Source: Whistlejacket London
Ukip
John Rentoul's verdict:
Not sure the Second World War analogy works.
Source: Surgery Creations
Green Party
John Rentoul's verdict:
Deliberately dull.
Source: Madwomen
More: [The Tories literally Photoshopped the cracks out of their election poster]2