'I like big butts and I cannot lie', as the visionary wordsmith Sir Mix-a-Lot once said in a famous song.
While affections for women with 'large' derriere's are not a new thing, recent research has found that they are more than just an aesthetical advantage.
A study published by Cell Metabolism has discovered that women who have a little more fat in their lower regions are less susceptible to heart attacks, strokes and diabetes.
That's great news for the likes of Kim Kardashian, Jennifer Lopez and Nicki Minaj but how does it work?
Fat that is stored in the lower half of the body acts as a sponge and can stop more fat from travelling to vital areas like the heart and lungs.
Furthermore, the pear-shaped figure was noted as being far more healthier than the apple-shape.
The latter is more likely to have fat stored in the middle of the body which could be released into the bloodstream, causing high cholesterol and diabetes.
The science applies to men as well as women, but the key health properties were more prevalent in pre-menopausal women whose bodies often store more fat down below than men do.
However, these values were not found in overweight women who were already prone to heart and lung problems due to the large amount of fat they already have.
The fat found around our hips and thighs is known as subcutaneous fat, and is far more beneficial than the more damaging fat that builds up our our abdomens.
The research was conducted at the University of Tubingen, Germany where experts used MRI scans and regular health checks to observe fat distribution.
So, in short, its actually very good to have a little extra junk in your trunk.