Billie is a razor company and they launched this campaign to praise and acknowledge women with body hair, which, in case you're unaware is basically every woman in the world.
Speaking of the campaign, Billie's co-founder, Georgina Gooley said:
Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice.
It’s your hair and no one should tell you what to do with it. We’re excited to launch a campaign that will help normalise body hair and change the one-dimensional way in which women are portrayed in mass media.
Alongside the advert and images, Billie is donating their photographs to stock image website Unsplash.
It might come as a shock to no one but it's rather difficult to find any degree of hirsute woman being portrayed in a positive way, especially on the Internet.
Director and photographer Ashley Armitage commented:
It’s amazing that Billie is the first shaving company to actually show women with body hair. In all razor commercials, for some reason I can’t wrap my head around the fact that models already have smooth hairless skin.
How can you know that a razor is even doing its job if all it's doing is swiping off some shaving cream? And more importantly, why is showing female body hair so taboo?
The work this company is doing to highlight the fact that body hair is a natural, normal thing for women to have is a great step in the right direction. Hopefully one day it will become the norm, not the exception.
Check out Billie and all the great work their doing here.