Some anti-transgender conservatives felt Hershey’s decision to include Johnstone and quickly attacked her as well as Hershey’s online with offensive remarks.
The hashtag “Boycott Hershey’s” began circulating around Twitter.
So in return, founder and co-CEO of The Daily Wire, Jeremy Boreing decided to launch his own line of “binary” chocolate.
“Introducing Jeremy’s Chocolate. Yes, it’s real,” Boreing, 44, tweeted on Friday. “We have two kinds: HeHim and SheHer. One of them has nuts. If you need me to tell you which one, keep buying Hershey’s.”
\u201cFine. I\u2019ll do it. \n\nIntroducing Jeremy\u2019s Chocolate. \n\nYes, it\u2019s real. \n\nWe have two kinds: HeHim and SheHer. \n\nOne of them has nuts. If you need me to tell you which one, keep buying Hersheys. \n\nBut if you know what a woman is and love chocolate, go to:\n\nhttps://t.co/QVnCwoBu17\u201d
Ben Shapiro tweeted in support of Boreing’s chocolate saying, “If you'd rather buy chocolate from people who know what a woman is -- and that her/she chocolate shouldn't have nuts... It's time to make the switch to Jeremy's Chocolate.”
Other anti-transgender people celebrated Boreing's response to Hershey's.
Meanwhile, Johnstone and her supporters have doubled down on defending the activist against hatred.
On Twitter Johnstone released a statement saying, "Celebrating young women is an important way to show women and girls can change the world, that we are already creating change around the world."
\u201cTrans women are women. We face systemic discrimination on the basis of both misogyny and transphobia - from harassment to hate, poverty and homelessness and more.\n\u00a0\nI am thankful to Hersheys Canada for including me in their campaign.\u201d