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Kim Kardashian West has launched a new line of concealers as part of her makeup brand KKW, but fans are annoyed with the ‘limited’ range of shades.

The concealer kits come in 16 different shades – a fraction of other brands like Rihanna’s Fenty, whose foundation comes in 40.

The promotional image features models from a wide range of ethnicities.

But people are not convinced the shades are that diverse.

Women are accusing the makeup guru of the darker shades of being ‘orange’.

Others have pointed to Rihanna's Fenty line for comparison.

Kim Kardashian faced backlash over the release of the initial line, and she told Allure:

I'm always listening [to buyers] and I always want to know what the fans want for sure. 

We kind of kept it in the same range as our Contour Sticks, so having a light category, medium, dark, and deep-dark, and then having four shades for each, so we're making sure that there's a wide variety.

For each category, we have two cool options and two warm options, so I feel like there will be something for everyone.

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