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Melania Trump stirred controversy on Thursday after visiting children in a detainment centre in Texas while wearing a coat bearing the message 'I really don't care, do u?'
The official word from the Trumps is that she was making a not-so-subtle dig at the media, but regardless she was mercilessly mocked online.
Here you go, .@FLOTUS. I fixed it for you. https://t.co/IItuRXhUQG — Helen Androlia (@Helen Androlia)
The jabs at Melania didn't stop there though. They've now bizarrely extended into the BBC's coverage of the 2018 World Cup in Russia.
During their broadcast of Nigeria's clash with Iceland on Friday afternoon, they cut to presenter Gabby Logan, who appeared to be on a beach wearing a green khaki coat not dissimilar to Melania's.
Perhaps it was just a coincidence that Gabby was wearing an almost identical version of the most infamous jacket in the world that day, but there was more to this than just a simple sartorial choice.
As her segment drew to a conclusion, the 51-year-old turned her back to the camera and revealed the message 'Come on England', which we think you'll agree is a lot nicer than Melania's sentiment.
Gabby's casual bit of trolling of the First Lady went down a treat online.
Yet, it appears that her co-host Dan Walker didn't have a clue what was going on.
@GabbyLogan Bit slow on the uptake there. Sorry Gabby 😂 — Dan Walker (@Dan Walker)
Better yet she made the entire thing herself.
More: Trump said he was too 'busy' to get Melania a present for her birthday