The current Lord Mayor of Sheffield, 'Magic' Magid Magid, is quite a character and all the better for it.
Today, Magid was one of the thousands of runners taking part in the gruelling London marathon, which is a major task for even the most elite of athletes.
Yet, for Magid it seemed to be a stroll in the park as a few hours into the run he shared a video on Twitter of himself eating an ice cream whilst running across Tower Bridge. It even had a flake in it.
Effotless. We just hope that he doesn't make a mess all over himself or worse...drop it.
The clip has already been viewed more than 26,000 times and needless to say people are loving it.
He's definitely having a better time than this guy...
Of course, Magid was running the marathon for a very good cause. All of the donations he is raising are going to three charities: The Unity Gym Project, Sheffield Women's Counselling and Therapy Service and Sheffield Flourish.
You can donate to the causes here.