When a fan asked 'what the hell' Norwich City was supporting gay pride for, the club replied with one wonderful word

Homophobia is still a huge problem in football. While attitudes have improved over the years, there are currently no openly gay players in England's professional leagues.

After coming out a few years ago, US footballer Robbie Rogers said he was surprised at how slow it has been for others to do the same.

It's been a lot slower. I guess that just reminds me how big a problem it is in sports culture with homophobia. They don't feel comfortable.

As representatives of the national sport, many would therefore argue that football clubs have a big responsibility to support the LGBT community and encourage everyone to feel comfortable while watching the game.

Last week, Norwich City FC announced they would be flying a rainbow flag above their Carrow Road ground for this weekend's friendly match against Hannover 96 to support Norwich Pride.

Not every fan was happy about this - with one taking to Facebook to ask "what the hell has this to do with football?".

Taking that aforementioned responsibility in mind, the club responded with one simple word:

While the man's comment was later deleted, the club's reply elicited dozens of positive messages from other fans. Some messages on Facebook read:

Great job Norwich City for being on board and putting out the positive attitude also passion the club has.

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