TV adverts feel like a thing of the past since on-demand streaming success swooped in and disrupted the traditional TV industry.
Take Netflix, for instance, with their 167 million paying subscribers worldwide – and that's not counting those who swindle the fee by jumping on friends' accounts.
While TV ads were generally the time people got up to make a brew – or fast-forward if you were smart enough to pause – there were some memorable gems that will forever be engrained in our memory. Not sure whether that's a good or a bad thing.
From dancing eyebrows and babies to a British bulldog declared a national treasure, here are nine iconic adverts that deserve digging up – not like they ever left your brain in the first place:
Without context, a gorilla in a studio playing the drums to Phil Collins's 1981 hit In the Air Tonight sounds like a dystopian nightmare. But it somehow worked for Cadbury's and soon went on to become the nation's favourite ad, boosting sales by 9 per cent.
Once Argentinian director Juan Cabral got the team on board with his vision, the next step was to source a gorilla outfit.
He recalled a very promising gorilla costume knocking around that had appeared in the 1995 film Congo. While it was female, they beefed up the chest and added intricate details such as the gold tooth.
The next task was who was going to go inside it?
They hired actor Garon Michael, who had experience in costume work and worked alongside the likes of Anthony Hopkins and Mark Wahlberg.
Surprisingly, filming only took a day, editing another two. It was then premiered during the finale of the eighth series of Big Brother in 2007.
Soundtracked by 1990s Ini Kamoze hit Here Comes the Hotstepper, Evian certainly made their advertising mark with the dancing babies.
They even secured a spot in the Guinness Book of Records for being the most viewed advertising video. A further 50,000 people got involved with their own photos for Evian's interactive Baby Inside ad in 2011.
The iconic Budweiser ad aired between 1999 and 2002, adding to the wave of viral ads.
It sought inspiration from a short film titled True by Charles Stone III, in which a group of men phone each other while watching the match. The dialogue being – you guessed it – "whassup."
Due to its overwhelming success, the brand later revived the ad with a quarantine-themed remake in 2020.
“In times like these, something as simple as a hello, or in this case ‘whassup,’ means a lot," Budweiser’s vice-president of marketing, Monica Rustgi, shared at the time.
"Following the unbelievable success of the original ad campaign, we found this to be a meaningful opportunity to revisit the original spot’s simplicity and focus on human connection in a time when people may be feeling hopeless, uncertain, and alone.”