He discussed how things have become a 'money merry-go-round' for gambling products in the UK and opened up about his experiences.
Only, when it came to wrapping up the interview, Madeley told Shilton was "right on the money" in a move that left some viewers cringing.
“More power to your campaign Peter, I think you’re absolutely on the money,” he said. “Good luck with it.”
Viewers couldn't quite believe what they were hearingITV
Also on Monday’s show, Madeley was joined Kate Garraway to discuss the allegations that Russian troops have used rape as a 'weapon of war' against Ukrainian civilians.
The pair were joined by Chip Chapman, Former Senior British Adviser to US central command, who spoke about the situation.
Speaking about the horrifying testimony uncovered by human rights groups, Richard asked: "Chip, we've said something that was widely reported this morning that rape was used as a weapon of war. How exactly is rape a weapon of war?"
Footballing legend Peter Shilton is supporting a campaign by lower league and non-league clubs calling on ministers to remove all gambling sponsorship from football. \n\nHe discusses how football has become a 'money merry-go-round' for gambling products.pic.twitter.com/8DermMEZdF
— Good Morning Britain (@Good Morning Britain)
Some viewers were not impressed with his question, with one saying: "For Richard Madeley and anyone else that needs to know: rape IS a weapon of war.”
Another said: "’How is rape a weapon of war?’ Everyone else – ‘How are you still a presenter???’”
One more added: “'How exactly is rape a weapon of war' Seriously? Insensitivity, stupidness and idiocy have long been hallmarks of Madeley, it's high time this absolute halfwit was despatched, I've never known a presenter ask such stupid question,” one more added. Meanwhile, Madeley has had a lot to say recently after some of the biggest showbiz stories in years broke at the Oscars last month.