Every year, supermarkets vie for the attention of viewers with their Christmas advert, and this year Aldi has certainly upped the ante in the battle of the ads with a subtle diss at competitors Marks & Spencer.
Aldi’s highly-anticipated video this year was based around the Charles Dickens festive classic A Christmas Carol, with the introduction of a new character Ebanana Scrooge, in the ad starring footballer Marcus Rashford (or Radishford we should say), and of course fan favourite Kevin the Carrot made an appearance too.
During the ad, Kevin the Carrot tries to get a banana called Ebanana Scrooge into the Christmas spirit by showing him the best things about the holiday.
Will Ebanana Scrooge discover his Christmas spirit?
#AldiAmazingChristmas #KevinTheCarrot https://t.co/obT5LpuSiu