Aldi is being taken to court by M&S and the internet is going wild
The legal battle of the century is currently brewing, and everyone with a sweet tooth for memes is rubbing their hands together in glee.
No, it’s not Wagatha Christie but a showdown over one of Britain’s best loved modern creations: Colin the Caterpillar.
If you’ve ever celebrated a colleague or classmate’s birthday in work or at school – or, let’s be honest, just ever had a birthday – you’ll have had a slice of Colin.
The Marks & Spencer cake – which is topped with chocolate sweets and a smiling white chocolate face – has become such a household name that he has inspired a few of what can only be described as, err, similar creations, with Aldi also selling a chocolate-covered sponge called Cuthbert the Caterpillar.
But M&S is not having any cousin of Colin out there languishing at a rival store– Connie the Caterpillar is another of Colin’s crew, and she lives firmly on the shelves of M&S – and has now lodged a complaint with the High Court claiming that Aldi’s version “rides on the coat-tails” of their 30-year product.
M&S wants Aldi to remove the product from sale and agree not to sell anything similar in the future. It says the legal action is a bid to “protect Colin, Connie and our reputation for freshness, quality, innovation and value.”
Hear, hear. Or is it? The whole debacle has really ruffled the internet’s feathers, with the country divided on whether the move is a) good for Colin and its special status as the nation’s sweetheart or b) bad news for those wanting a cheaper and – whisper it – equally delicious alternative.
But most importantly, it’s got people sharing some great memes...
There were also those who couldn’t help but wonder why M&S had picked on Aldi when similar cakes including Waitrose’s Cecil, Sainsbury’s Wiggles, Tesco’s Curly, and Asda’s Clyde the Caterpillar also exist.
Wait till Colin the caterpillar finds out about Curly https://t.co/daPvIGk2Go