As you may be aware, the term 'Bell End' can be seen and used as a rude and/or an offensive word.
It can affect people including children being bullied and teased at school and generally now become a laughing stock, as seen very recently on Facebook and other social media sites, and it's time for a change.
Rowley Regis councillor Barbara Price commented:
If some people find the name offensive and children are being teased about where they live then there is obviously an issue.
I will be consulting with residents and speaking to the cabinet member in question to see if anything can be done.