I mean, we get it. It's just another weird bit of marketing that will hopefully go viral and it seems to be doing the trick.
It has already been viewed more than 1.25 million times on Twitter, but that doesn't mean that anyone has the foggiest at what's going on in it.
Some of John's fellow wrestlers have also been left equally dumbfounded.
If you are still completely clueless as to what is going on, this is what Cena told Business Insider:
You can argue anything. And you can use political rhetoric to pull anything into your gravity if you want.
But if people care to politicize [diversity], which is written into the very fibre of what the United States of America stands for, if they want to make an argument out of it, then I don't want to be a part of that argument.
I was really drawn to the fact that it was titled 'Proudly American.' I am a proud patriot, and I think a patriot first, above all.
I think it's a message that's not only good now, but it's good anytime and anywhere.
I think, no matter what the situation — if it's hard political times or if it's everybody playing nice together — the message of embracing diversity is important every single day, no matter where you are on your history timeline.
So, it's all to do with America and vodka? OK.
To be honest, we're just amazed that we could see Cena in the advert. A rare occurrence.