Brands and stores have been doing their utmost to connect with customers through making entertaining content over on TikTok - and one supermarket store has been a particular hit on the platform.
Enter the Marks & Spencer store in Romford (@mandsromford), east London, who have delighted viewers with their antics – from their on-point dance routines, hilarious lip syncing, and promoting products through doing the latest trends – all while on shift at the store.
Employees made their first post on the account in January this year. Since then, their creative videos have gained over 30,000 followers and 870,000 likes, along with millions of views in total.
And their bio is inspired by the retailer’s famous slogan, which reads: “This is not just any M&S Tiktok page… it’s M&S Romford’s Tiktok page.”
Going viral has certainly helped business, as store manager Lee Spencer told the Romford Recorder: “Customers have been coming into store, telling staff how much they are enjoying seeing the hardworking team having so much fun and showing off their dance moves.
“They are also requesting autographs from the trio for family Christmas presents whilst doing their daily shop.”
As their platform continues to grow and the staff become local celebrities, here are some of the best TikToks from M&S Romford.
Backstreet Boys - I Want It That Way
Starting off with an absolute banger, we can all appreciate the catchiness of the 90s boyband classic, especially M&S Romford’s very own “The BACKSTAGE boys!” which sees five members of the team lip syncing their heart out to the hit.
With slow-motion shots, synchronised dancing – along with staring off into the distance and some heartfelt chest grabs for good measure – what more could you ask for?
ABBA’s Gimme! Gimme! Gimme! (A Man after Midnight) is a timeless tune, which has recently had a new lease of life after trending on TikTok, and also thanks to the Swedish band reuniting.
So of course, M&S Romford staff had to put their own twist on the trend with one employee called Sharon passionately lip syncing the iconic lines, all the while dancing to a backdrop of Peppa Pig products and shortbread biscuits. In the end, her enthusiastic performance leads her to be carried away by two co-workers.
As a result, Sharon’s lively display gained over 900,000 views and complimentary comments such as “GET THIS ICON A RAISE”.
Others wrote: “She understood the assignment,” “She is the moment,” and “This isn’t Charity Shop Sue, it’s M&S Mary”. You get the picture.
Summer drinks festival on at M&S! 3-30th August #marksandspencer #mandsfood #romford #MyIdoles #mands #CruelSummerConfessions #mandslocal
After getting new uniforms, the staff seemed to be feeling themselves by dancing to Drake’s Way 2 Sexy (though they did look pretty serious while perfecting their moves).
It looks like viewers agreed as the video received 1.3m views, and over 142,000 likes, with comments such as “What is happening this is so funny,” “This is so unintentionally hilarious,” and “IM CRYING.”