In one of the more disturbing corners of the internet, a group of neo-Nazi Russian and Ukrainian social media users is currently holding a beauty contest that has been dubbed 'Miss Hitler'.
The competition, officially titled 'Miss Ostland' - thought to be named after the territory occupied by the Nazis in eastern Europe - asks contestants to post a picture of themselves on the @hitler_public page of VKontakte, Russia's Facebook equivalent.
Rules of entry are apparently quite simple, as Vocativ reports:
"1. Be a woman.
2. Be a Nazi.
3. Be a woman Nazi.
4. Be a woman who hates Jews.
5. Be a member of the “Adolf Hitler” VKontakte group.
6. Post a sexy Nazi pic.
7. Get other Nazis to like your pic.
8. Don’t insult other women’s pictures. Nazis are a lot of things, but they are apparently not catty on social media."
Some of the entrants so far (Picture: VKontakte)
So far, the page appears to have received entries from 14 women and girls from a range of countries in eastern Europe and Russia.
Contestants are also encouraged to write under their photo why they "love and revere the Third Reich of Adolf Hitler" - a regime that systematically killed millions of people, many of whom were from eastern Europe and Russia.
The page, which has more than 7,000 followers, uses photos of the leaders of the Nazi regime and appears to post a series of largely biased historical trivia.
As Haaretz reports, the winner of the warped competition will receive a piece of jewellery from a company called "Magic Workshop" emblazoned with a series of Third Reich emblems.