A Trump supporting commentator who describes himself as an "alpha male" has lost the plot over chocolate, as every alpha male does.
Nick Adams, who frequently goes viral on Twitter for his odd takes, posted a rant on the platform after M&M's announced they would be releasing a limited edition run of the confectionary, featuring only its female characters and donating some of the profits to charity.
"M&Ms have just released feminist M&Ms...[This is] egregious sexism of the worst and most conceivable (sic) kind," he said.
"It is outrageous. It is disgusting, and it must not stand."
He called for people to boycott the chocolate and its parent company, Mars.
"Any male that buys a packet of M&M's from today forward must hand in their 'man' card because they are soft, woke, beta, male feminist, who have serious, serious problems," he said.
"Until M&M's rectify this great wrong by giving us all male M&M's, this boycott will remain."
He added: "We will not stand for this at all."
To top things off, he took a packet of M&M's out of his pocket, dropped it on the ground, and stamped on it.
You can take a look at his full rant here:
\u201cI am DONE with M&M's!\n\nNot one M&M will pass my lips until Mars issues a formal apology and releases an all-male package of M&M's to demonstrate their commitment to gender equality.\n\nThese female M&M's are a slap in the face to men everywhere. We MUST band together and boycott!\u201d
— Nick Adams (Alpha Male) (@Nick Adams (Alpha Male))
Maybe it is a good thing Adams is giving up the sweets. If this is what he is like normally, imagine what he is like on a sugar rush.
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