<p>The moment where  Spearmint Rhino strip club got free advertising on ABC News</p>

The moment where Spearmint Rhino strip club got free advertising on ABC News


One of the riskier aspects of live TV reporting is that the unexpected can happen.

That was certainly the case when a huge advertisement for a strip club hilariously drove past an ABC journalist as he was doing a very professional piece-to-camera.

Reporter Richard Willingham was on screen explaining to Australian viewers how the Victorian government is planning to fund a new mental health project.

Undoubtedly a very serious topic of discussion – but viewers couldn’t help but notice what was going on in the background.

An enormous LED billboard attached to a truck lit up the shot as it drove past Richard, which advertised free entry at the Spearmint Rhino strip club on King Street in Melbourne.

The club says it provides “world class service and the finest strippers” and is apparently open every night.

That’s one way to get free advertising – and a great PR stunt, if you ask us.

Although the billboard’s appearance only lasted 10 seconds, one eagle-eyed viewer – Stephen Mayne – managed to capture the funny moment and shared it on Twitter.

The tweet received over 128,000 views and nearly 2,000 likes, with many people sharing their amusement at the clip.

They also loved and commented on the accidental crossover between ABC News and the Spearmint Rhino strip club.

Others joked that ABC might start an OnlyFans account to increase their budget, and some quipped that they would tune in more if it meant that more funny incidents like this happened.

Willingham himself even retweeted the clip and responded, acknowledging the perils that come with live TV coverage.

Fellow ABC journalists also shared their reaction to their colleague’s funny moment. It definitely went down well in the office then..

Willingham is not the first Australian reporter to have a photo-bombing live on air, as Sunrise‘s Edwina Bartholomew can vouch for.

When a car drove past the shot during her report, a child in the car cheekily flips off the camera.

Luckily, Bartholomew saw the funny side to the unexpected cameo, jokingly saying:

“Talking of bad parenting, how about that little kid that pulled up behind me before, what a little rotter!”

We can all agree that it’s those funny impromptu moments that makes live TV so entertaining.

Please log in or register to upvote this article
The Conversation (0)