The clip, entitled St George, is from 1996 and even won several prestigious advertising awards. It was made at the height of Britpop, on the cusp of New Labour, and mostly only aired during TFI Friday.
Man, the 90s seem so long ago.
It opens with Tango ‘spokeman’ Ray Gardner, answering a letter from a French foreign exchange student called Sebastien, who says he doesn’t like Blackcurrant Tango.
He walks out of his office, with a crowd beginning to follow him.
Soon enough, he’s out side, and he’s stripped down to boxing shorts.
You’re an exchange student: All hair gel and fancy loafers… When did you last get up at four in the morning for something you believed in passionately?
We don’t need you, you hear? You’re one dissenting voice in a billion, Johnny French!
Now he’s out in the countryside, with a giant crowd following.
It ends on the White Cliffs of Dover, with Harrier Jump Jets over head, as Gardner stands in a boxing ring and bellows:
Come on France. Europe. The world. I’ll take you all on!
It all feels rather current, doesn't it?
THE SUN: Dover & Out #tomorrowspaperstoday https://t.co/VlC4ssGCyy