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Meet Ben, fake One Direction superfan.
The prankster tricked his way onto the news with this Vine (at 0.24 in the video below) - despite not being at all heartbroken about Zayn Malik's departure from the band. He then revealed all on Reddit in a post titled "I made a video pretending to care about One Direction. CBS aired it".
While some people spent yesterday pretending to care about One Direction, others spent it pretending to think political correctness had gone mad after Jeremy Clarkson was sacked from Top Gear.
One tweeter even pretended to think this while also pretending to be David Cameron.
Truly, this is what modern technology was built for.
More: If you thought Jeremy Clarkson's fans were intense, wait till you see Zayn Malik's