UK parents spend a whopping £35,000 on their children by the time their little darlings reach their fifth birthday, new research has found.
This adds up to a total of more than £28 billion being spent on the nation’s four million under-fives each year. Here are the average annual costs per child, according to the insurance company Aviva.
Average annual costs
Toys and games £639.60
Essential equipment £747.60
Leisure/family trips £674.40
Entertainment e.g. DVDs, books £447.60
Special foods/formula £502.80
Extra holiday costs £670.80
Equipment for school/pre-school £469.20