UK parents spend a whopping £35,000 on their children by the time their little darlings reach their fifth birthday, new research has found.

This adds up to a total of more than £28 billion being spent on the nation’s four million under-fives each year. Here are the average annual costs per child, according to the insurance company Aviva.

Average annual costs

Toys and games £639.60 Clothes £696 Essential equipment £747.60 Leisure/family trips £674.40 Entertainment e.g. DVDs, books £447.60 Classes £465.60 Special foods/formula £502.80 Childcare £1,140 Nappies £572.40 Extra holiday costs £670.80 Equipment for school/pre-school £469.20 TOTAL £7,026

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