The content creator, who has more than 950,000 subscribers on YouTube, confirmed he was the mastermind behind the joke in a video uploaded to his channel on Wednesday.
“It was when I was flying into London a few ago that I remembered something,” he told his viewers, referring to a man from America who put a ‘Welcome to Cleveland’ sign on top of his house near Milwaukee Airport.
He continued: “This was silly enough to pique my interest and so I wanted to do my own version in the UK.
“I want the passengers to think, genuinely, for half a second, they have actually landed in the wrong place.”
And after finding a site which was willing to hoist the message, and pegging down 382 ringlets in an installation costing more than £4,000, that he did.