OK, this time Sarah Palin has gone seriously rogue - a subscription-based online media business model, what is she thinking?
The former Alaskan governor turned Republican vice-presidential nominee turned book tour author turned sometime Fox News contributor turned perennial presidential no-hoper has now turned her attention to one of her pet peeves - the media.
She's so fed up with the "media filters" that she's only gone and made her own site, the Sarah Palin Channel, complete with a motto that sounds suspiciously like a campaign slogan.
But it's not hers, it's ours, or at least it can be for only $9.95 a month or $99.95 for a year - a whole year of Palin updates! As has been pointed out, that's more expensive than paying for Netflix. But then, there's very little Sarah Palin on there.
Here's what bang you can expect for your buck.
Firstly, you get access to a running counter on the Obama administration, and a live debt ticker.
We're not too sure who Sally is, but maybe her word of the day will be a regular feature.
You also get an image of the day... from 1775.
Here's a preview of some of the content you can enjoy:
And here are some of Palin's happy supporters, chosen completely at random for the site.
Still not sold? OK, let's break down the promotional video Mrs Palin released to coincide with the site's launch.
Here's a transcript with any notes in italics:
Hello and welcome to a new project, this is a news channel that really is a lot more than news - this is a community where we're going to be able to share ideas and discuss the issues of the day - and we're going to find solutions.
Of course, sounding like Glenn Beck is actually seen as a positive thing in the Tea Party.
Are you tired of the media filters? Well, I am, I always have been. And we're going to do something about it. I want to talk directly to you on our channel on my terms and no need to please the powers that be. Most importantly I want you to talk directly to me, that's what I'm most anxious about, hearing from you. Together we'll go beyond the soundbites and cut through the media's political correct filter and things like Washington DC's crony capitalism, we'll go around all that. We’ll go directly to the root of the problems confronting America, we'll talk about the issues the mainstream media won't talk about. And we'll look at the ideas that Washington doesn't want you to hear and we'll meet inspiring people from across our great nation.
We'll also share some of the fun that goes on in the Palin household and a lot of our adventures in the great outdoors just trying to get us from point A to B, and believe me it is fun, because it's real life.
It sure looks it...
We'll also invite guests to chat with us and share their perspectives., and fly on the wall backstage coverage of some of the events we're so blessed to participate in, speeches, campaign rallies, all across America. Plus you'll get a chance to ask me anything on our regular video chats that we'll set up. We're going to make this easy too: You can watch our channel [for $9.95 a month] right here on your computer, your tablet, or even your smartphone.
Please join us today. Really make this your channel [for $9.95 a month] - together let's live life vibrantly, purposefully and boldly.
There's that slogan again. Watch out 2016...