On ITV’s daytime breakfast programme
, presenter Hammond was forced to call out fat-shaming comments made by Richard live on air during an anecdote about fellow singer Elvis Presley.
The awkward moment came when Richard explained he had the opportunity to meet and have a picture taken with the iconic rock and roll performer shortly before he died. Richard explained he declined the photo because Elvis had “put on a lot of weight”.
Richard continued: “I thought, ‘if I’m having a photograph taken with [Elvis] and it’s going to be hanging on my refrigerator, he’s got to look good’. And I put it off and, of course, then he died.”
Hammond clapped back instantly, saying: “You should never have put it off just because they’re a little bit heavier.”
Failing to read the room, Richard then explained to viewers that they should take the chance to meet people they are a fan of, “even if they’ve put on weight”.
“Is that why you don’t want me at your house?” Hammond followed up before quickly moving the conversation on.
Cliff Richard was on @thismorning and the only one who called him out on his body shaming bullshit was @AlisonHammond \ud83d\udc4f #cliffrichard #elvis #bodyshaming #fattist