The company was founded in 2013 and provides mobile-based professional coaching, counselling and mentorship.
In a statement released last month, the duke said his aim as the firm’s CHIMPO is to “lift up critical dialogues around mental health, build supportive and compassionate communities, and foster an environment for honest and vulnerable conversations”.
He added: “Self-optimisation is not about fixing something that’s broken. It’s about becoming the best version of ourselves, with whatever life throws at us – someone who is ready for the next challenge and can meet setbacks with courage, confidence and self-awareness.”
Well, whatever his new job – and title – throws at him, we’re sure he’ll handle it with confidence, self-awareness, and a healthy dose of good humour.