Todd and Kardashian’s use of these figures shows how everyone can deploy statistical evidence to inform debate and highlight misunderstandings of risk in people’s lives.
— Kim Kardashian West (@Kim Kardashian West)
Judging panel member Liberty Vittert said:
Everyone on the panel was particularly taken by this statistic and its insight into risk - a key concept in both statistics and everyday life. When you consider that this figure was put into the public domain by Kim Kardashian, it becomes even more powerful because it shows anyone, statistician or not, can use statistics to illustrate an important point and illuminate the bigger picture.
The winner of the UK Statistic of the Year was the percentage of land that is densely built upon: