Piers Morgan has a long-running feud with Kim Kardashian West which the British reporter reignited on Friday evening with fresh comments about her and her sister Kylie Jenner’s appearance.

The sibling's, along with their second youngest sister Kendall Jenner, released images from their latest photoshoot for Kardashian’s SKIMS fashion brand, which was launching a new line of women’s underwear for Valentine’s Day.

The racy pictures proved to be a huge hit on social media, with many stunned at just how good the three sisters looked. Morgan was not one of those individuals.

In a tweet posted on Friday evening, the Good Morning Britain presenter appeared to suggest that Kendall was in better shape than her two sisters adding: “If I were Kim & Kylie, I’d stop being photographed with Kendall.”

Morgan was quickly accused of being a bully and making unsolicited body-shaming comments about Kardashian and Jenner.

This comes just a few days after he himself and criticised people for mocking British reality TV star Gemma Collins on social media.

Last year, Morgan had singled out Kardashian when he called for ‘virtue signalling celebrities’ to be removed from social media. In 2016, Morgan had also pointed the finger at Kardashian after her husband, Kanye West was admitted to hospital for psychiatric reasons.

In recent weeks, Morgan had also criticised Elizabeth Hurley for Instagram photos which he called ‘creepy’ and was accused of ‘fat-shaming’ after making comments about Jessamyn Stanley, a yoga teacher who appeared on the cover of Cosmopolitan.

More: 2020: The year I reclaimed the word ‘fat’ and made peace with my body

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