On 9 February 2015 Robert Downey Jr shared quite possibly the best post of the year on his official Facebook page.
At the time we considered it too early to call the social media highlight of the year, but here we are, 10 months later and we're calling it.
The actor shared a Daily Mail article which laid out in explicit detail how he'd stepped out to pick up some food shopping, filled his arms with the fruits of his visit and carried the proof of purchase in his mouth.
His sell? Probably better than anything a social media editor could come up with...