Indeed, the ruffle-haired, one-time-winklepicker-championing anti-establishment icon even uses a crow (farting), as the logo for his website and podcast.
And yet, his preferred platforms have changed over the years: from London’s stand-up circuit to prime spots on British radio and terrestrial TV, to the Hollywood red carpet, and now to the favourite of every cash-hungry rebel – social media.
Yes, the 48-year-old has become a darling of the self-styled “free-speakers” of the internet, with the likes of Andrew Tate, Alex Jones and Tucker Carlson name-checking him as a mainstream-fighting compadre.
But really, it seems as though his great talent lies not in speaking truth to power, but in speaking so much and at such speed that you no longer remember what the truth was in the first place.
Oh, and he also knows how to write a headline that will whet even a great sceptic’s appetite.
Brand is, evidently, a master of clickbait and adoring followers or, as he likes to call them, his “awakening wonders” – who have helped contribute to him having more than 6 million followers on YouTube alone.
His articulately spun monologues, which prance along with rhetorical acrobatics and comic asides at the expense of “big business, big media and big government”.
And yet, while he’s railing against world powers’ alleged propensity to mislead and deceive the public, he’s showing off his own skills at influencing others.
He boasts that he wouldn’t dare tell his viewers what to think, yet in the same breath – or in the same headline – declares that he’s discussing the “truth” – which, by traditional definitions, should refer to objective, irrefutable fact.
In one episode, titled, ‘Joe Rogan UNMASKS CNN’s True Agenda’, which is about the US broadcaster’s relationship with Pfizer, he says: “You can decide for yourself whether you think there's a connection between the stance of particular media organisations and the kind of financial partnerships that they have.”
However, after playing a reel showing programmes on the network which are “sponsored by Pfizer”, he stresses: “But once you've seen that bloody montage, it's like the scales fall from your eyes surely, don't they?”
Oh, but then he quickly adds: “But that's just what I think. What do you think?”
In a video titled ‘So, This Is Happening’ and delivered in his usual no-pause-for-breath style, the presenter announced: “This isn't the usual type of video we make on this channel where we critique, attack and undermine the news in all its corruption because in this story, I am the news.
“I've received two extremely disturbing letters or a letter and an email, one from a mainstream media TV company, one from a newspaper listing a litany of extremely egregious and aggressive attacks, as well as some pretty stupid stuff like my community festival should be stopped, that I shouldn't be able to attack mainstream media narratives on this channel.
“But amidst this litany of astonishing rather baroque attacks are some very serious allegations that I absolutely refute. These allegations pertain to the time when I was working in the mainstream, when I was in the newspapers all the time when I was in the movies, and as I've written about extensively in my books, I was very, very promiscuous.
“Now, during that time of promiscuity, the relationships I had were absolutely always consensual. I was always transparent about that. Then almost too transparent, and I'm being transparent about it now as well, and to see that transparency metastasized into something criminal that I absolutely deny makes me question, is there another agenda at play?”
Criticize the drug companies, question the war in Ukraine, and you can be pretty sure this is going to happen.
He then went on to describe previous “coordinated media attacks” targeted at the likes of Joe Rogan.
Then, channeling Andrew Tate’s “Matrix” narrative, he continued: “I'm aware that you guys have been saying in the comments for a while, ‘Watch out, Russell, they're coming for you. You're getting too close to the truth.”
Finally, after suggesting that a “serious and concerted agenda” had been launched to “control” voices and platforms such as his, he urged his followers to “stay close, stay awake” and, most importantly, “stay free”.
His statement was met with an instant flood of support, with one writing: “We support you, [it's] obvious this was going to happen, in fact inevitable.”
The only real inevitability here is that his legions of admirers would respond in this way.