Theresa May famously observed that the Conservatives were still seen as 'the nasty party' of British politics.
Her powers of perception were in use when she made the comment in 2002.
May's wisdom paved the way for David Cameron's 'detoxification' of the party, particularly on social issues.
This thoughtfulness and ability to see the greater narrative doesn't seem to have been present on day one of the general election campaign.
Once the vote in parliament to call an election had been won, May hopped off to launch her first official election campaign event.
Travelling to Walmsley Parish Hall, Bolton, May spoke to voters in front of lots of Conservative Party slogans.
May warned about a 'coalition of chaos' between Labour, the Liberal-Democrats, and the Scottish Nationalists.
They are very clear that they want to do everything they can to frustrate our Brexit negotiations, to undermine the job we have to do, the tasks that lie ahead. Do everything to stop us from taking Britain forward.
Vote for strong and stable leadership this country needs.
Give me the mandate to lead Britain. Give me the mandate to speak for Britain.
All pretty standard election stuff.
Only she didn't 'hop' over, she took a helicopter.
The helicopter landed at a gold club in Walmsley, Lancashire, before the prime minister went to the village's parish hall.
According to the Bolton News, the event lasted only 15 minutes.
This point was made by one Guardian reporter.
Jessica Elgot compared May's speech, to the one given by Labour leader Jeremy Corbyn on Thursday.
Corbyn's first speech of the campaign was an attack on the 'elites' and 'establishment'.
So many people in modern Britain do what seems like the right thing to do. They get jobs, they spend all day working hard, they save to buy their own home, they raise children, they look after elderly or sick relatives. And yet, at the end of it, they get almost nothing left over as a reward.
Compare their lives with the multinational corporations and the gilded elite who hide their money in the Cayman Islands because the Conservatives are too morally bankrupt to take them on.
How things look, and the greater story they tell, is difficult to escape in an image led culture.
May's helicopter presumably landed at the golf club because a helicopter landing in parish church might be somewhat disruptive compared to an open fairway.
Where the two events did contrast was the ability to ask the candidate questions.
May was surrounded by Conservative supporters at her speech in the suburb Egerton, and took no questions after her speech.
By contrast Jeremy Corbyn held a question and answer session with the press and members of the audience following his speech on Thursday.
But yeah, the helicopter and golfing bit is what we should really focus on here.