Amazon to open first hair salon with virtual mirrors and cutting edge technology

Sinead Butler
Wednesday 21 April 2021 10:41

Amazon are delving into the hairdressing space with their technologically advanced hair salon.

(Getty Images/iStockphoto)

Are we seeing the future of hairdressing?

Amazon is launching a new high-tech hair salon in London, where customers can “experience some of the leading technology, products and services in hair care and styling.”

The salon is set over two floors and more than 1,500 sq ft on Brushfield Street in East London’s Spitalfields.

It will trial and showcase the latest industry technology – from augmented reality (AR) hair consultations to point-and-learn technology – and has been described as a “experiential venue.”

Hair dye swatches could be a thing of the past, as the salon will have special mirrors that can virtually show customers what their hair would look like with different colours before they make a decision.

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During their experience, customers can pass the time by reading magazines loaded on tablets placed at each “styling station”.

Hair care and styling services will be provided by Neville Hair & Beauty, an independent salon based in London.

No details have been released about the price list but Amazon has said the salon will offer “a full range of hairdressing services for adults and children.” This includes “cut and blow dry, full head highlights, balayage, texturiser treatments, and braids.”

The salon will initially be tested by Amazon employees only, though bookings from the general public will be open “in the coming weeks.”

There are no current plans to open any other Amazon Salon locations.