There has been a major uptick in people’s desires to cheat — and go through with it — across the United States.
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It seems quarantine was harder on (monogamous) couples than we realised: Per a new study brought to us from Ashley Madison, there has been a major uptick in people’s desires to cheat — and go through with it — across the United States.
If you’re unfamiliar, Ashley Madison is a “dating” site for cheaters to meet and well, cheat. Thus, it’s appropriate that the service conducted a study on the phenomenon, analysing the top U.S. cities for infidelity.
In 2020, Ashley Madison saw a serious surge in sign-ups between March 1 and April 25, plus nearly 17,000 new members joining the service daily throughout quarantine. The city study, published in the Journal of Sex Research, examined these sign-ups from June through September on a per capita basis, attempting to pinpoint the states for which adultery was the most common.
And it turns out the top two most unfaithful American cities are in located in none other than the Sunshine State — Florida.
Miami came in at number one, while Orlando snagged second place. The third state isn’t much of a shocker , either: Sin City (AKA Las Vegas, Nevada) took third, while, Atlanta , Georgia and Cincinnati, Ohio took fourth and fifth, respectively. For the full list of cities (and to check if yours made the cut), see the graphic below.
Ashley Madison examined new sign-ups on a per capita basis, attempting to pinpoint the states for which adultery was the most common.Photo Credit. Ashley Madison
The research also found that contrary to common belief, women are actually more likely to cheat than their male counterparts. “Men have been traditionally portrayed as the ones capable of balancing both a spouse and a lover,” said Dr. Tammy Nelson, author of “When You’re the One Who Cheats,” per New York Post. “But the truth is, women are better at multitasking — and according to this study, they may be better at cheating.”
According to researchers, these reported dry spells were directly correlated with lower levels of attraction to one another. That said, 65% of women admitted they were no longer physically attracted to their partners, yet 74% asserted they did indeed love them.
Well, this brings a whole new perspective to “Shot Girl Summer” shenanigans, doesn’t it?