This calculator helps you find out how close you are to becoming a full-time influencer

Sinead Butler
Friday 23 April 2021 15:32
Lifestyle

A calculator can now estimate how many views and followers you need to become a full-time influencer.

(Getty Images)

With their lavish lifestyles, expensive cars and brand deals, the life of a social media influencer is certainly enviable.

In recent years, people and brands have realised that millions can be made via YouTube, Instagram and TikTok if you have a dedicated following.

Now you can find out how far off you are from this lifestyle, thanks to a ‘Social Salaries’ calculator that can tell you how many followers and views you’d need to be able to quit your 9-5 job for good.

Using various industry estimates, the creation from Lickd.co crunches the numbers on what stats you’d need to become a full-time influencer.

The website says: “Influencers are a rapidly growing breed and the top ones are making some serious money, so it’s no wonder that more and more people are looking to give up the day job, with around 22,000 people each month searching for ‘how to become an influencer’ on Google.”

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And it seems plenty of people are keen for the online stardom.

In a 2019 poll conducted by the Lego Group, results showed British and American children were three times as likely (30 per cent) to want to be YouTubers or vloggers as astronauts (11 per cent) when they grow up.

With 10.1 million YouTuber subscribers, 12.7 million Instagram followers and 9.9 million TikTok followers, Emma Chamberlain is the perfect example of a successful full-time influencer.

(Getty Images)

Though sadly, it doesn’t look like we’ll be swapping the day job for brunches or PR appearances anytime soon.

When using the average US salary of $34,103 (£24,634) as the basis, the calculator estimates you would need 8,158,612 views on YouTube, 105 sponsored posts on Instagram or 93,177,596 views on TikTok.

“To get started making money on YouTube you need to be eligible for monetization through YouTube’s Partner Programme (YPP), which will allow you to earn money through ads on your videos,” it says.

To join, you’ll need at least 1,000 subscribers and have racked up more than 4,000 valid public watch hours in the last twelve months.

“The average advertiser pays $7.60 for every 1,000 impressions on their ad, but bear in mind that Google keeps 45% of this ad revenue. This means that you can expect to make $4.18 for every 1,000 views.”

For success on Instagram, you’ll need around 5,000 followers to start making money at which will be around about $350 per sponsored post - once you hit 10,000 followers this can increase to approximately $700 per post.

Over 10,000 followers would be needed to start earning money on TikTik, according to Likd.

They said: “Like YouTube, TikTok has a partnership program, the TikTok Creator Fund, and to join, you’ll need 10,000 followers and more than 10,000 views in the last 30 days, but as always, the more that you have, the more you can potentially earn!

“It’s estimated that users with a notable following can earn between two and three cents per 1,000 views, so it’s clear that to make any serious money here, you’re going to need a viral hit on your hands.”

Better get to it then...

Enter your salary into the calculator here to find out if you can quit your day job.

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