Social media whizz-kid Luke Lintz has built a multi-million-dollar business – but it would never have got off the ground if it wasn’t for his mum.
Winnipeg-born Luke and his two brothers feared their E-commerce high school hustle of selling tech gadgets via their social channels was about to go tail-end up.
But the boys were saved by a chance meeting during a family meal at a posh restaurant when their mum, Tannis spotted the late, great Canadian entrepreneur Stefan Aarnio at a nearby table.
After hearing Stefan explaining to his marketing director that he planned to fire the entire social marketing department team, Tannis grabbed the bull by the horns.
She collared the real estate millionaire as he left, and told him her boys are social media whizz kids and could help.
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The rest is history.
Luke, (@lukelintz) whose agency now employs 85 people and boasts an eight-figure turnover, said: “My mum was just over-listening to their conversation.
“And then when Stefan got up from his seat, my mum is like, ‘Hey, excuse me, sir. I know you were talking about social media,' and he's like, ‘Yeah, I was’.
“And mum goes, ‘Well, my sons are actually unbelievable social media marketers, so they could help your business.
“As she’s talking, he’s like, ‘How old are you two?
“We told him we were 21 and 18 and he responded with ‘Perfect’. He wrote down his number and said, ‘Here you go, put a pitch together’.
“Mum was loving it! She was like, ‘There you go boys, that’s how to do it!’
“So, we put our first social media marketing pitch together the next morning, called him up and we closed the business.
“And we absolutely crushed the services.”
Real estate coach Stefan signed HighKey, Luke, and his brother Jordan for three months at $5,000 a month and the boys got to work, putting in 16-hour days to boost the profile of Stefan and his business.
And their boundless enthusiasm quickly earned stunning results.
Within the first three months, they increased Stefan's Instagram following by 50K followers and lowered the cost per acquisition from $50 to $20 for Stefan by using their knowledge of Instagram content strategy and Facebook ads, which he was then able to convert each qualified lead for between $10,000 - $80,000 a time.
Having secured a testimonial from Stefan the guys set about growing HighKey, and it wasn’t long before they collaborated with their first A-list celebrity in the shape of comedian and actor Kevin Hart.
Luke was connected with Kevin Hart through a client of HighKey.
Having learned that giveaways were a brilliant way of securing thousands of new followers for clients, the HighKey team decided to collaborate with Kevin for a $20K cash giveaway.
Luke, who has also taken on his youngest brother Jackson, 21, said: “That was super crazy. It was during Covid, and we were supposed to fly down and see Kevin Hart in person.
‘Which would have been incredible, like he's my favourite comedian.
“So, we didn’t make it down to see him, but the campaign went brilliantly well.
“That campaign was the most money we've ever made. And we set up the full campaign in about four weeks.
“And just that was another feeling, of feeling on top of the world at the time.”
The brothers diversified into media and publicity for super-successful entrepreneurs in the real estate, drop-shipping, retail, and tech spaces as well as surgeons and actors.
Luke is keen to reveal that Stefan, who died of colon cancer at the age of just 33 in Winnipeg, Canada, was a huge inspiration to him.
Luke said: “Stefan was my best friend and mentor.
“I think Stefan liked being around me because even though we had a 10-year age gap, he could tell how young and hungry I was.
“I would spend every other day talking with him with my endless curiosity of questions."
Now HighKey has a client list of over 1200 and the firm, which is now based in Puerto Rico, is targeting a $100M turnover within five years.
Luke has also set up a Road to a Billion series on YouTube and TikTok in which he discusses daily goings-on at HighKey and passes on tips to other entrepreneurs who want to follow in his footsteps.
Despite his tender years, Luke has set his sights on a string of ‘rewards’ as the agency grows exponentially, including a Jeff Bezos-style super yacht.
Luke, who has also worked with Cardi B, Nicki Minaj, Tyga, Bella Thorne, and Rick Ross as well as a string of other high-profile music artists, said: "The moral of this is that there is a little bit of luck involved with everything in terms of meeting the right people and the right timing.
“But luck only turns into something if you are prepared and know how to capitalize on it as quickly as possible."
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