It's not hard to get on the wrong side of Donald Trump. All it takes, apparently, is one tweet.
In the wake of Mr Trump's worrying response to the violence in Charlottesville, ESPN host Jemele Hill began tweeting her thoughts on the President's attitudes towards black people.
One tweet she sent accused the President of being a "white supremacist".
Hill's comments were immediately condemned by the White House, with Press Secretary Sarah Huckabee Sanders commenting:
That is one of the more outrageous comments that anybody could make and certainly is something that is a fireable offense by ESPN
Hill later followed up the tweet with a clarification that what she said were her own beliefs, and not those of her employer ESPN.
While ESPN clarified:
The comments on Twitter from Jemele Hill regarding the President do not represent the position of ESPN.
We have addressed this with Jemele and she recognizes her actions were inappropriate.
Trump certainly wasn't happy.
However, Hill's comments have struck something of a chord with people online.
TV writer Michael Green took to Twitter to support Hill, and thank her for “speaking her mind". He also started the hashtag #NaziBucketChallenge.
The hashtag is a reference to 2014’s ice bucket challenge, where people dumped ice cold buckets of water over themselves for charity.
It quickly gained popularity, with many people joining in.
Military veterans, engineers and voters on both sides of the aisle were among those who threw the metaphorical ice bucket over their heads to show support for Hill.