I once asked Rupert Murdoch why he was so opposed to the European Union. 'That’s easy,' he replied. 'When I go into Downing Street they do what I say; when I go to Brussels they take no notice.'
Murdoch famously only backs who he thinks will be winners - and the results have gone the same way the Sun has endorsed in every electoral contest since 1974.
In 2014 the Scottish Sun took its time deciding what it thought about the independence referendum before backing the No campaign. In 1992 the Sun claimed to have snatched general election victory away from Labour, while it bestowed its favour on Tony Blair's landslide in 1997.