A mother has criticised Asda for a "sexist" t-shirt, which describes boys as "lots of mischief" and "noise makers".

The t-shirt, yellow, riffed off a dictionary definition on gendered lines:

Boy, noun: 1. Digger of dirt, noise maker, lots of mischief. See also: ‘handsome’, ‘cool’

An account in the name of Liann Weir tweeted, accompanying a photo of the jumper in-store:

Really Asda... this is pretty poor. What message are we giving our boys?

When criticised for the tweet, the account replied:

Absolutely not - but we are raising a generation of boys (and girls) who think they should be/think or feel a certain way because of the messages they receive in ways like this.

When they don’t/can’t conform to stereotypes like this their mental health can suffer.

Her tweets have since been made protected.

The T-shirt is currently available online from £2.50.

An Asda spokesperson said in a statement:

Our aim is to make clothes people love, never to offend.

The news comes a few days after Tesco was accused of gendered safety signage on shopping trolleys, which depicted women with children pushing the shopping around.

A Tesco spokesperson told indy100:

Everyone’s welcome at Tesco, which is why we’ve been changing the icons on our trolleys to use a new, gender-neutral design.

The new design is already on over 20,000 trolleys and will feature on all new trolleys in the future.

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