CBeebies has sparked a debate online after one of its presenters used the term 'snowperson' instead of 'snowman' in a recent episode of one of its popular children's shows - and Piers Morgan has acted like the ultimate snowflake.
Catie Munnings, 20, who presents Catie's Amazing Machines on the BBC's children's channel CBeebies, said during a recent episode:
Snow is amazing. You get to build snowpeople and go sledging.
However, unsurprisingly, the comments have sparked some seriously angered backlash, including from everyone's favourite right wing pundit, Piers Morgan.
Speaking on Good Morning Britain, the stalwart of 'not hot takes' got riled up, saying:
You don't build snowpeople you see, you build 'snowmen'.
For 10,000 years, we built 'snowmen'...
We, part of mankind, build... snowmen.
Catie, you seem a lovely lady whoever you are, you're 20 years old and you present CBeebies, they're not 'snowpeople', they're 'snowmen'.
In a thoughtful moment, the long suffering Susanna Reid added:
I don't think a single feminist is upset about the term 'snowmen'.
And therein, dear readers, lies the rub.
The irony is that Morgan himself is in this instance playing the 'snowflake' and getting upset over nothing.
This isn't the first time that Morgan has got visibly upset over the use of more inclusive terminology, and, you know, general progress towards a kinder and more accepting society that doesn't demonise those who are transgender or non-binary.
Last year, the presenter took to Twitter to offer his 'hot take' on snowpeople. In December, he posted:
Right, I’m off to build a non-binary gender fluid snowperson.
Right, I’m off to build a non-binary gender fluid snowperson. ❄️❄️