They added: "[We do] not support or condone the inappropriate material distributed on behalf of Brushboxes, which was found in the Dig-In Boxes delivered to all Freshers this year."
We have been in contact with Dig-In and we have been assured that this promotional material will no longer be included in their boxes and that mechanisms are put in place so that this cannot occur again.
A spokesperson for the University of Sussex has also commented on the issue, stating: "We can absolutely see why this promotional material in our Students’ Union’s freshers packs has sparked such a strong reaction.
We’re sure this discussion will continue and that our Students’ Union and other student unions will feed back the reaction to the company responsible.
The apologies came thick and quickly as Brushbox said sorry for causing offence, too.
A spokesperson said:
We now realise it was inappropriate and misguided of us to use this type of image as a way to raise awareness of dental health issues.