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Greg Evans
Sep 08, 2017
Picture:
Berlei Australia/ YouTube
Facebook has sparked controversy after it banned an amusing and honest advert for a bra.
The advert, made by company Berlei Australia, documents the many struggles that women go through each day when wearing a bra.
The 45 second commercial sees women enduring all kinds of uncomfortableness and embarrassment when trying to support their breasts on a day-to-day basis.
It is guaranteed to strike a chord with woman all around the globe but Facebook has reportedly deemed it to be far too "offensive" for their platform as well as Instagram, which they also own.
As the advert is now available on YouTube you can check it out here.
According to news.com.au, Facebook have pulled the ad of the grounds of “the pixilated nudity, overt focus on bouncing breasts and overly zoomed images.”
They add that Facebook's advert policy does not allow videos to focus on one individual body part and that it might cause "potential offence to the community."
Berlei has addressed the ban in a statement that reads:
The ad highlights the daily realities women have with their breasts in an honest and authentic way.
Like the bra itself, the ad was designed to empower women to care for and invest in themselves.
A spokesman from the company is quoted by Honey Nine as saying:
Berlei believes this case highlights society’s issues where breasts are classed as sexual property.
They would like to change the narrative of how brands advertise to women and hope to be able to take their message to their online community without being suppressed.
Comments on the YouTube video mostly agree with it's message.
One user wrote:
This ad is great, so emphatic and with a funny and legible message.
With another adding:
Best ad I've seen in my life
The consensus is the same on Twitter.
People are still sharing it on Facebook regardless:
Berlei has appealed the ban but it was allegedly rejected by Facebook.
You can read Facebook's terms and conditions on adverts here.
HT news.com.au