Boris Johnson has bizarrely compared himself to the Marvel character The Incredible Hulk in a vague attempt to display his determination to take Britain out of the European Union.
In an interview with the Mail on Sunday attempted to find a metaphor or analogy to illustrate how he would make a success of Brexit and leave on October 31, despite all the obstacles that have been placed in his way.
According to Johnson, he believes that because the Hulk gains strength when his anger increases then somehow, because of the way the EU has treated the UK then he could emulate Bruce Banner's volatile alter ego.
The prime minister is quoted as saying:
The madder Hulk gets, the stronger Hulk gets. Banner might be bound in manacles, but when provoked he would explode out of them.
Hulk always escaped, no matter how tightly bound in he seemed to be – and that is the case for this country. We will come out on October 31 and we will get it done.
While we are impressed that Johnson even knows the slightest thing about Marvel lore, he really hasn't taken into full consideration what it actually means when comparing himself to the Hulk.
For starters, Bruce Banner really doesn't like being the Hulk. It's something of a curse and a burden that he carries after being involved in a radioactive blast that turns him into a raging green monster.
Because of the Hulk, Banner struggles to make significant connections and friends in his life which constantly forces him into exile as he attempts to find a compromise between the two clashing aspects of his identity.
In fact, nearly every episode of the classic 80's Hulk TV series sees Banner walking off into the distance on his own with sombre music playing in the background.
Banner and the Hulk do eventually find some sort of agreement with each other where they can both co-exist simultaneously but it takes them both a long time and a lot of heartaches to even reach such a conclusion.
Therefore Boris should have come up with a better comic book character to compare himself to (maybe Mister Miracle, if he is so focused on escaping?) and people have been more than happy to point out the problem with the Hulk reference.
Others found more appropriate characters that Boris should have compared himself to.
This really isn't a visual that we wanted to see first thing on a Sunday morning.