Boris Johnson, having evaded a grilling at the hands Andrew Neil, went on This Morning and ended up posing for a selfie with Phillip Schofield and Holly Willoughby.
Frost/Nixon it wasn't.
Once in a while, a classic meme will enter the ether when a picture presents so many opportunities for parody that the internet comes together in joyous union.
The Prime Minister and the This Morning hosts is one such magical occasion.
Some of the efforts made serious points.
Others used a certain newspaper's headline to make the point.
Martin Scorsese's The Irishman was involved, as it always is these days.
Others just chose to heavily criticise Johnson as well as Schofield and Willoughby.
Somehow we don't think Phillip Schofield's excuse is going to cut it.