Virgin Money Giving has not been owned by Richard Branson since 2018.
But even though Branson himself might not be making a direct profit from donations, people have emphasised that these fundraisers raise Virgin’s profile (even if this specific company isn’t technically owned by him).
The difference is a technicality, but other social media users are also pointing out that Virgin Healthcare began legal action against the NHS in 2016 over a hospital contract in Surrey. Virgin Healthcare has also paid no tax on NHS deals which are worth over £2bn, as it operates at a loss.
The money raised by the Run For Heroes fundraiser will be given to to NHS Charities Together, which is a membership organisation for hospitals across the UK. NHS Charities Together have also created their own Virgin Money Giving page, which has raised over £27m.
Some Twitter users have suggested donating to local hospitals and charities instead, or using other platforms to donate money to the NHS. Others have pointed out that the NHS wouldn’t need to raise money if the Conservatives hadn’t underfunded it for years.