Donald Trump is a man of simple words.
Using a notoriously clipped vocabulary and a tiny handful of favoured adjectives, he won enough states to clinch the electoral college.
He probably thinks it was something to do with the hats, reading "Make America Great Again".
In an interview with The Washington Post Trump said:
‘I felt that jobs were hurting,’ he said. ‘I looked at the many types of illness our country had, and whether it’s at the border, whether it’s security, whether it’s law and order or lack of law and order. Then, of course, you get to trade, and I said to myself, ‘What would be good?’ I was sitting at my desk, where I am right now, and I said, ‘Make America Great Again.’ ’
He also revealed his slogan making process, as well as his big plans for the next election.
Halfway through his interview with The Washington Post, Trump shared a bit of news: He already has decided on his slogan for a reelection bid in 2020.
‘Are you ready?’ he said. ‘ ‘Keep America Great,’ exclamation point.’
‘Get me my lawyer!’ the president-elect shouted.
Two minutes later, one arrived.
‘Will you trademark and register, if you would, if you like it — I think I like it, right? Do this: ‘Keep America Great,’ with an exclamation point. With and without an exclamation. ‘Keep America Great,’ ‘ Trump said.
‘Got it,’ the lawyer replied.
That bit of business out of the way, Trump returned to the interview.
Remember that. It's going to be "Keep America Great".
It hinges on the requisite that Donald Trump does in fact make the United States great in one term, rather than an embittered, burning pit of resentment and nationalism.
Either way, Twitter took interest in it:
People are also pointing out, much like "Make America Great Again" was used by Ronald Reagan and George H.W. Bush in their 1980 campaign, "Keep America Great" has been used before.
Under very different circumstances:
Donald Trump's inauguration will take place at noon in Washington D.C., at 5pm GMT, on 20 January.