As if this year hasn’t been bad enough already, there’s now appears to be an Easter egg shortage blighting the UK.
Well, sort of.
Disappointed shoppers have been sharing pictures of empty shelves in the Easter-themed aisles of some supermarkets, alongside anecdotes of their struggle to find chocolate treats for their loved ones (or themselves, absolutely no judgement here).
Some people have responded, suggesting it’s not unusual for there to be no Easter eggs left on, err, Easter Sunday (especially if you leave the gift buying until this rather late stage).
But this year does appear to be different to usual, with experts reporting that the easing of lockdown restrictions triggered a rush for Easter eggs that hasn’t been seen in the past few years.
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According to figures from analysts Kantar, British households had already spent £37 million on hot cross buns and £153 million on eggs by March 21 – £48 million more than at two weeks prior to Easter last year, when lockdown put a stop to family get-togethers and Easter egg hunts.
Marks & Spencer also reported it had seen sales of Easter products rocket by 3000% on last year.
The analysis seems to be reflected in people’s experiences, with one shopper sharing this rather sad scene from her local supermarket:
Easter Egg shelves in Norwich Waitrose. I should have bought mine at New Year. https://t.co/pN1DpFemsr— Rachel Hore (@Rachel Hore) 1617368013
Others relayed their experiences of a failed Easter egg hunt:
Do I blame Brexit, the boat that was stuck in the Suez Canal or my lack of organisation for the fact that all the s… https://t.co/S4Q31mAsa4— Hayley Robinson (@Hayley Robinson) 1617359616
I know Im a bit last min here but.. I can’t find any Easter eggs in the whole of London!! Every shop, store, Superm… https://t.co/WhTc4vMUaX— Kye Sones (@Kye Sones) 1617466462
What is it with these chocolate Easter eggs! Been halfway around London, everything is been sold out!! https://t.co/USfIvlJOR9— Adam (@Adam) 1617475838
Are people buying more Easter eggs this year or are the supermarkets not stocking as many? Everywhere seems to be c… https://t.co/FyTmXXY8wq— David (@David) 1617469304
I know I left it late...but Tesco's had literally no Easter eggs left today. Not one! I had to get a few bits and b… https://t.co/QEuJ0jlVfe— DeeDee (@DeeDee) 1617476842
A real easter egg hunt to Asda Tesco Morrisons turned up no results! Not a single egg 🤦 trying to find just 1 egg j… https://t.co/D9BBNj5GzW— 🎸🎮🍺⚽️Jamie Elliot Retro Red Dog⚽️🍺🎮🎸 (@🎸🎮🍺⚽️Jamie Elliot Retro Red Dog⚽️🍺🎮🎸) 1617369955
As the situation became apparent, some came up with creative ways to get around the issue.
No Easter Eggs left in the whole of Dorset. So Lee bought a shedload of sweeties & I've improvised with "Easter Box… https://t.co/is1L97Om7Z— Ellie Hawkes (@Ellie Hawkes) 1617478041
Some users drew comparisons with last year’s toilet paper shortage when people began stockpiling at the start of the pandemic.
One shopper tweeted: “I thought the toilet paper shortage of 2020 was bad, but now we have the Easter egg shortage of 2021! All the shops have sold out … It is an outrage!”
And a thread on Mumsnet entitled “Easter eggs – none left” had more than 750 posts on Sunday, with parents detailing their failed attempts to secure Easter eggs.
Ah well. There’s always next year.