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A new pop-up shop in Manhattan called Skin Gym Face Fitness is offering 15 minute "facial fitness" workout classes designed to work all 57 muscles in your face.
As DNA Info notes, the classes, which cost $15, involve tongue depressors, hot stones and jade rollers – although hopefully not all at the same time.
Facial workouts have become increasingly popular in recent months, with Selfridges launching its own FaceGym in May.
Here is a facegym in action.