In 2017 the documentary maker Selma Vilhunen released the film Hobby Horse Revolution. Vilhunen followed around enthusiasts for a year, in the run up to a national competition.
In the film, many participants discuss how the sport helped them grow in confidence, or get through more distressing times in the life.
Taija Turkki, an 18-year-old who coaches other enthusiasts told AP
It's very bizarre for other people to see, for the first time especially, this kind of stuff, Because they think we think the horse is alive, which we do not. We understand that it's dead, made of fabric and all that.