From “Brexit means Brexit” to “no deal is better than a bad deal”, there’s been a lot of soundbites bandied around since the UK narrowly voted to leave the European Union.

But now things seem to be getting serious.

After weeks of stories indicating the chaos that will ensue if the UK fails to reach a deal with the EU, the government has taken the step of appointing a “food supplies minister”. With fears of a damaging “no-deal” Brexit rising, the appointment of former PepsiCo and Asda exec David Rutley to this post is unlikely to calm widespread Brexit anxieties.

Naturally, with Brexit supporters making all kinds of claims about Britain’s bright, prosperous future outside the EU, this news has not gone down well.

Reactions ranged from sheer disbelief to out-and-out mockery, with many picking holes in the government’s plan.

With Brexiteers frequently dismissing criticisms as “project fear”, comedian David Schneider retorted that this is now “project fact”.

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