It's a year to the day since Netflix released Fyre, the documentary about that bananas influencer festival that never was.
While people were rightly shocked and angered by the dark side of the tale, there were also some delightfully hilarious moments, most notably when Andy King, the "wonderful gay leader" was asked whether he would "take one for the team", which turned out to mean... exactly what it sounds like it means.
Yes, that's right. In case you've forgotten, King was asked to "suck dick to fix the water problem". The problem being the fact that the containers of mineral water for attendees to drink were stuck at customs. King became everyone's hero when he explained he went home, took a shower, and drove down there to - you guessed it - take one for the team. What a man.
Now, King has cashed in on his superstardom in an apparent partnership with Evian. Yes, that's right, the water company is in on the joke and people are obsessed.
In an Instagram post marked as a paid partnership with Evian, King wrote that the brand was releasing a special bottle with a new slogan in honour of his "infamous team spirit". The slogan?
"So good you'd do anything for it."
Yep. We can't even. And neither can anyone else.